DEMAC Srl

DEMAC is a market-leading company in the manufacturing sector of hose and cable reels for industrial and lifting applications.

Its history started in Cisliano, a small town near Milan, at the end of the 1970s with a man who had few certainties but great ambitions: Domenico Varano. In those years, thanks to his professional growth in one of the most successful and renowned companies which manufactured lift trucks and telescopic handlers, he began to develop new projects and new technical solutions in the same field.

Domenico had a great passion for his job, but he soon understood he wanted to create something greater. For this reason, in 1981 he established his own firm where he could create and develop all his projects. He called it DEMAC and he established it in his own house to devote all his time and space to it.

The company was growing quickly and in 1987 Domenico moved its headquarters in Cerello, few kilometres from his house, in a small and well-organized 400m2 structure where DEMAC had its first real and tangible development at the beginning of the 1990s.

Its customers’ great satisfaction and Domenico’s firm faith in the company built the base for the next big step to such an extent that in 1995 a much bigger structure with a better organisation for all its component parts became necessary. This time in Corbetta.

A small local firm was quickly becoming a reference point for the professionals in this industry throughout the world and so in 2005 Domenico with his constantly-present sons Fabio and Laura created a state-of-the-art structure in the industrial area of Magenta (last expansion works in January 2016).

This is the history, longer than thirty years, of a firm where the word passion, people’s value and the quality of its products come before anything else. Because projects and inventions are not due to chance, but they stem from the experiences of the past, from the lust for the present and from the constant look at the future.